Building your business in a coworking space
Ditch the typical office space. Working from home might save some money, but at the expense of your productivity. We won’t ever close early, and we will always have the tools you need.
Here’s to you Atlanta, build your business and invest in the advantages that will pay off in the long run.
Cost-effectiveness is crucial for a small business. Let’s not ignore the fact that more often than not, capital is what dictates what you can and cannot achieve, and sometimes this can be a question of life or death for a business. So while you can manage your affairs from your office or coworking space, there is also a strong need to be able to continue working on the same things, with the same benefits but for no extra cost .
Hidden benefits
Limited Distractions
A home office can be as secluded as possible, and resemble a professional workplace to an extent. However, when your office is in the same place that you eat, sleep, and live, how does your brain distinguish from your daily activities?
Setting up your day in a business centered space with other individuals who are working towards similar goals can change the way you behave in your workplace day-to-day.
Your environment can determine the success of your day and how well you are able to focus, so you might as well surround yourself within a place that is centered around those goals. When your projects have their own space to grow, you will see results faster and build your business with critical attention.
Experience growth
Affordability and Flexibility
If you’re experiencing growth in your business and are considering office space rental, there are additional costs that can often be forgotten. In a typical office space, you will experience strict and expensive leases that leave little room for flexibility and hardly ever provide month-to-month options.
When you rent at a coworking space, you have access to a turn-key office with office furniture, printing access, and high speed internet.
You also have the flexibility to move or change membership levels as your projects grow. With most memberships offering 24/7 access, you truly become in charge of your day and can run your business wherever and whenever you want to.
Representation
Professional Business Setting
There’s nothing worse than working extremely hard to build your brand as a prestigious and professional business and having that image tainted by your “office” appearance.
A coworking space will provide you the representation that you are here to work in a competent and experienced manner. Coworking spaces will often have meeting rooms that are available to schedule ahead of time to ensure that an important meeting with a prospective client goes smoothly.
Having a physical business address is also a great feature, and sometimes legally necessary, to have on your business page and and further enhances your reputation in your field and profession.
LIFESTYLE
Community and Networking Opportunities
Being able to work in a space that breeds networking opportunities can do huge things for a small startup business. Your colleagues are a part of a diverse community that caters to all different types of businesses and puts your business name in the forefront of many other entrepreneurs.
Coworking spaces have the ability to market your company without having to put in additional work. Many coworking spaces will host monthly member events that provide a space for members to come together, meet, and build connections. These are a great way to integrate your name, brand, and business into someone’s network.
GOODS & Services
Collaboration & Synergy
Unfortunately, one of the downsides to being a self-employed freelancer is the isolation—many contractors work from home and don't get the synergy and social interaction that working in an office with a group of like-minded people can offer.
Depending on your family situation, a home environment can also be very distracting, as can other locations where entrepreneurs sometimes choose to work such as coffee shops or malls.
Find positive social interactions—the human touch and sense of community
Restore trust based business partnerships
Valuable Contacts
Coworking spaces are ideal environments for networking with other entrepreneurs, especially for startups. Need assistance with bookkeeping, a web designer for your business website, a photographer to cover your next event, or someone to help with your social media marketing campaign? The expertise you need may just be a few desks away.
Further, offering your services to other members may get you new business without the marketing hassles. Mingling with other business people on a daily basis is great for word of mouth and is a much more effective (and less expensive) way to gain new business than advertising.
